Bloor West Village's version of Fresh and Wild isn't nearly as extravagant as the one at King and Spadina. It actually has more of a small grocery store feel (except one with way more variety).
I usually visit F&W only when I need, like, a can of tomatoes and I'm too lazy to walk to No Frills (or if I just can't handle the screeching banana yellow building that is No Frills on that particular day) or if I want something fancy (rainbow pasta shaped like party hats?! Whhhhhhaaaaaat!) to kick up a meal.
One thing I will stop in for is a small black current juice which is an evil dark liquid because it is so expensive and delicious....it...it might just be the blood of Satan (who knew it would be so darn tasty!)
Truth be told, I was going to give F&W three stars but the juice pushed it up to four. The devil made me do it.