Definitely gimmicky. Don't get me wrong, the food is good but not amazing, yes the portions are enormous, what this place is all about and it "looks" great but that is pretty much where it ends. I ordered the Meatloaf skillet (pictures included). The meatloaf was lacking any "homemade" flavor and was fairly bland. The potatoes had a good crisp to them and the eggs were cooked well.
The one great compliment I will give as always is the biscuits. Huge, warm and tasty and don't forget the strawberry jam that is in the little metal dish, center table.
Service was quick, was there a little after opening.
2nd time visit to this location in Imperial Palace(the parking is a maze, be prepared)