It's here. The Face Shop. In less than a decade The Face Shop has gone from a single "no no that's not at all a rip off of The Body Shop" store in Seoul's fashionable Myeong Dong to shy of 1,000 stores in 22 countries. But, apparently, and probably with some pride, NOT JAPAN. The Face Shop's gimmick seems to be getting a pretty boy kpop star (no, NOT Psy!), slathering him (yes, him) up with all manner of Face Shop cosmetics, and then demonstrating if Face Shop can make a Korean male so pretty you'd try to set him up with your oppa, it can work wonders on your study-tired craggy old hobak face. What's wrong with you? Maybe you should have listened to your mother. Face shop BB Cream. Stat.
The current Face Shop male model is Kim Hyun-joong and his face is well plastered all over this P Mall store. Kim who? Like the guy from Boys Over Flowers (https://www.youtube.com/watch?v=GG9eyqg4nIc&feature=g-upl). I mean, duh.