I always walk by this place and I finally decided to try it.
My first impression is that they have very limited offerings. I usually go for pistachio but they did not carry it. I asked the server if they normally offer it and he said no because it's not a popular flavor. I was surprised because that's one of the most common flavors. Anyways, that's okay, I decided to go for ferrero rocher and strawberry.
The gelato was good and it is on par with other gelato places in the area. Nothing exceptional. It's decent. In terms of pricing, I think it's similar to other gelato places as well. Overall for quality and price, I think it's about the same as other places.
So I really don't have an incentive to purposely come here for gelato. I may get it if I pass by, but that is assuming they carry flavors I want on that day. It is so small with limited offerings, maybe the next time I pass by I will not see any flavors I like. I am not complaining since this is what they can offer given the size of the place. But it may be hard to attract all customers.
I don't think their primary focus is to attract everyone and be THE place for gelato. If people wanted gelato then they may go to a bigger store with tons of gelato flavors. 00 gelato is a small store that offers gelato conveniently while people are walking and it seems like they are doing well in that aspect.