The name "Bruno's" and its appearance made me think this place was a large Italian deli, the kind with a friendly counter people who greet regulars enthusiastically in Italian and that has good specials.
Actually, it is just a sort of low key Whole Foods establishment. Fancy stuff, really high prices for ordinary stuff, and not much that you wouldn't find somewhere else (not far away either) for a lot cheaper. Seemed to be full of Kingsway housewives who didn't care how much things cost because they don't need to care.