While I've actually never been skiing or snowboarding, I checked this place out. Located on East, the building is an old, stand alone building between large trees. There are 2 sections to the store, the shop section & the rental section.
I checked out the shop area & they have a lot of ski & snowboard options. They also have a lot of cold weather clothing, from your major brands, from light fleece jackets to thick ski/snowboard jackets. If you could wear it on the slope, they have it for you in lots of styles.The prices seemed pretty reasonable too, but what do I know about ski prices?
If I spent a lot of time on the slopes, I would probably visit Alpine Ski Center a lot more often. They have a good selection of seemingly everything you would need at what seems like reasonable prices.