I think it was Jerry Seinfeld that said "What's up with women? They can put boiling hot wax on their inner thigh, rip their hair out, but they get scared of a spider."
Getting your nether regions waxed is not exactly the stuff that dreams are made of. Well, unless you are some kind of masochist or something. Or an exhibitionist I suppose. I'm not exactly either of those things which is why I like Frilly Lilly.
Somehow, they've managed to turn an event resembling a Festival of Pain into a spring picnic with unicorns and rainbows. Ok, maybe it's not THAT amazing, but you get the picture.
Bottom line - They use wax that doesn't make you cry. Worth the money.