I like this place, a lot. It's right behind Church's Chicken at Cactus and 35th Ave. This used to be a run-down strip mall, and this particular store was "Latino Food Market" and looked terrible inside. The 2 owners renovated it and started it up as "Rocket Subs" before changing it to its current name. Now, it looks bright and inviting.
They have Hebrew National hot dogs and a vast selection of soda, including the Mexican variety. The BLT sub I had was also very good. I've not had a chance to try the burgers. I recommend checking this place out if you're in the area.