Is Wilfred a brand? Or a store? Or both? Whatever it is, I definitely enjoyed shopping here. I'm not usually a huge fan of Aritzia as Wilfred tends to be the only brand they carry that I even look at. I was pleasantly surprised to discover that Toronto Eaton Centre has an entire store just catering to the one brand. Hooray!
Service here was great. Unlike my experience in some Aritzia locations, I never felt pressured to buy or like I was being followed around by aggressive commission hunters. Instead, the girl who helped me was friendly and helpful when I asked for it. She gave me great styling suggestions for a dress that I was unsure about and I'm so glad she convinced me to buy it. It has since become one of my favourites.
The clothing here is fairly expensive to the point where some may call it "overpriced". However, even though much of the styling is classic and simple, the quality is not. The fabrics used in many of the pieces here is much higher than what can be found elsewhere. Yes, you're going to pay more, but you're also going to get something more comfortable and longer-lasting than you'll find elsewhere.