For me, this place is right around the corner and open later than most of the supermarkets in the area. It's harder for a premium store like this to compete on price in an area with half a dozen asian grocery stores catering to indian, chinese and regional equivalent customers.
The place is always clean, well stocked, and I find a few great deals every now and then that put it far ahead of the local no frills, metro and food basic. with a combination of food and home furnishings this place is more in line with walmart than the others and my pc wok is still going strong after 5 years. This is definitely a walking place, so get some decent shoes and prepare to browse to get something that stands out.