This is a no frills store, alright. I've driven by a dozen times and finally stopped in yesterday. It's like a mini Superstore. Many products are President's Choice and No Name. There's no bakery or deli, but there is a pharmacy and basically anything you'd need for groceries. I wandered most of the isles and did pick up a few things. From what I can tell, most prices are the same as Superstore but various items are cheaper, such as salad dressings and some meats. I didn't scour the fruit and vegetables area.
There is no self check-out but the store wasn't very busy, so the line I did wait in didn't last long.
I'd say that if you're in the neighborhood, it's worth a browse for some good deals. I'm already a Superstore shopper, so this place isn't really worth the effort. However, for those who shop elsewhere, you'll likely be shocked at some of the low prices.
4/30 for Yelp's 30 Day Challenge