This is one of the better self-serve yogurt places in town. Their flavors are very inventive and rotate on a regular basis. The yogurt itself tastes better than other places I've tried. Seems like the put better ingredients. Their toppings are also a wider selection than other yogurt places I've been too. I like that they had a girl standing next to the machines offering sample cups and suggestions for what to try. Its better than going up to the front asking for cups from behind the counter. The area is really nice too with AJs, starbucks and Flos in the same shopping center. I didnt really pay attention to price but I didnt find it any more expensive than other yogurt places.