By far, this is the best Asian market I've been to in the Madison area. The produce is cheaper than any chain grocery store, and the seafood is nice and fresh. They get their fresh items shipped in on Tuesdays and Saturdays (a kind worker told me - oh yeah, their super friendly!). You'll often see a basket of live soft shell crabs to grab (it's so funny to watch when they flip onto the floor and people have to catch them!). I'm also a dim sum fan, and they have a large selection of frozen items in the freezer. They make fresh bahn mi sandwiches for sale, as well. If you need to stock up on your Asian kitchen ware, they also have an aisle filled with an assortment of inexpensive items to choose from.