The selection at Pure + Simple is likely what draws most people there - they carry the widest selection of natural high-end beauty products in the city. The lines they carry are amazing and garner great reputation around the world.
The staff are (usually) very knowledgeable and helpful - able to problem solve and find the right product for whatever you need.
One star is lost because the Canadian / U.S. pricing is way off - identical products are significantly cheaper bought south of the border. In fashion most retailers have amended their pricing to reflect the now-consistent close exchange rates however I am not seeing this practice applied at the Pure + Simple store and as such will continue to source product either in the U.S. or online.
Pure + Simple is a great resource to examine several product lines to really get a sense that you're purchasing the best possible product for *your* skin.