I agree with Sarah I that this place felt more like a Zehers, but with the lack of large grocery stores in the city - I have to say that this is one of the better No Frills.
This place has all of the essentials and a great selection of fresh veggies. This location has a lot of unique items and unlike other No Frills locations has a larger pharmacy/medicine section.
The prices are great, there is a huge parking lot and items that other no frills don't carry.
Checking out is a bit of a process, and although they have lots of cashiers, it seems that they don't have them all open at the right time. Also, the lines can get long and make moving through the store a bit hard - stick to the back if you can.
Over all this is my fave no frills - but it's just to far from my house.