I started going back here a lot more when I heard they had expanded their "organic" section, or more importantly to me, the section with lots of vegan options. It's nice not having to drive all the way to Whole Foods to get some imitation cream cheese or tempeh. While it could use some more expanding, it's definitely better than anywhere else in the area.
I'm super happy that they upgraded this section from it's two little aisles to this massive part of the store, I hope they continue to add some more vegan options. (soy/almond yogurt and egg replacement, hint hint)
Compared to other 24 hour grocery stores in the area, this place is dead at night and makes for easy, relaxed shopping. There's stockers putting things away, but they always leave room for you to get by with a cart.
The points you can earn towards gas is really helpful and another bonus to shop here.