I happened to pass by this place to see what running shoes they have since I was going to look for one at Eaton Centre anyways. I was kindly greeted by the staff and they showed me their selection. As I was browsing, Eddie (the owner) came up to me and started talking to me about my general health and perhaps he could suggest something that would fit me best. As we got to talking, I did confess that I was experiencing some pain in my heel, which I thought was caused by running in improper shoes. He asked some more questions and diagnosed that I likely have plantar fasciitis. He prescribed me a custom orthotics and splints. Now, I've been pain free ever since, which is an amazing feeling given how active my lifestyle is.
If you're ever in the downtown core, go visit EC Orthotics. They'll help you out!
P.S. if living pain free, isn't an incentive enough, the staff he has are pretty hot too ;)