Pros: Great produce! Clean store! More organic and whole food options! Sale prices on certain items are pretty good! (Think half priced wine, last chance items deeply discounted (sometimes by up to 75-90%, etc.))
Cons: customer service not always on fleek. And most irritating of all: The dreaded fresh perks card. Registered an account but can't find me in their system on occasions I don't have my card. I do not appreciate this wasteful system. No one wants to keep track of an extra piece of plastic. Who's got time for that?