5 years since my original review...this location has definitely gone through an upgrade. Not sure when, but the variety at this location is awesome.
In addition to the regular water ice selection, they now have handmade custard with a huge selection of flavors, brownies, waffles, cookies. They have milkshakes, coffee and espresso drinks. All of this in addition to their tried and true menu that has been around for years.
This is the first Rita's of this caliber that I have seen. I'm not sure if they are all going to be this way, but it's definitely worth going a little out of the way to this location, just in case this is indeed the only one.