So yes it's a beer store, but it's a NICE beer store.
From the doors at the entrance to the displays on the floor, everything here has been thought through and executed to precision. The style of the store and the decor fit into the Liberty Village motif perfectly.
Everything they carry is on display. There's no menu on the wall like you find normally at The Beer Store. The coolers around the outside show off the various 6-packs and tallboys, while the central displays house the larger 12's and 24's. It's still quite obvious that the big boys own the store. The central displays are mostly showcasing brews from the likes of Molson, InBev, and Labatt.
There was also a first for me at this store. I was greeted right when I walked in. While I've generally always had good service at most Beer Stores, this is the first time someone gave me service before I was ready to make a purchase.