My only gripe is that the higher end makeups are never tidy. Products misplaced. Other than that, Ulta is not exactly a high end makeup place, so I am not expecting to get my a$$ kissed when I am shopping. It has the cheaper brands I need and Urban Decay & Nars. I just wished it was tidier so I can find what I want with ease.
Staff are not rude. I don't get followed around or whatever it is some people are griping about. But then again, I am over 40, so maybe I am not discriminated against.
My overall experience is exactly what I expect from Ulta. And I enjoy my shopping there that I have a rewards card and am Platinum status. So I am not going anywhere.