I'd come here if I didn't have anywhere else to go to find what I wanted for an eco-friendly and/or organic alternative.
It's a store with stuff that you can't find in other health food stores, but they don't have the space to carry the range and variety needed.
I like it, but I think their stuff is somewhat overpriced, even for being eco-friendly or organic, because I can get the same items cheaper elsewhere (just wander up and down Bloor, you'll find one or two other alternatives).