To start... I love Higley feed!
I used to buy my dog food from Petsmart and paid about $50 bucks for it. After moving to the area and not being able to locate one nearby, I checked this place out on a whim and am so glad I did!
The staff here is exceptionally friendly and I've never had an issue with them being anything but. When you buy something they always help and take it out to your car for you to load it up. While I'm totally capable, it is nice.
Prices are competitive for the product. We get Taste of the Wild dog food and they have a variety of flavors in stock along with many other varieties of food to choose from. The feed store also sells products for horses, chickens, and other farm animals. They also have a pretty wide variety of Yetti products to purchase.
One thing you have to consider is making sure they have the food you need. Sometimes if it's getting close to their next delivery date they may be out but you can solve that with a quick phone call or - better yet - if you tell them what you need they'll be sure to have it and let you know when the delivery is. They've even helped by holding things for me.
Overall, this is a great little feed store. They've got plenty of higher quality product and a great staff to go with it. The service is great and I enjoy the feed store atmosphere - gets you away from the big Petco/Petsmart chain feel and supporting a local business.