Fast, consistently fresh and correct, and delicious (at least my taste buds think so)
It is fast food! Don't come here expecting a gourmet world-class burger or you will be disappointed. That's what happened to me the first time I tried it. I tried it again years later without the expectations, and was genuinely surprised at how much I liked it. For less than three dollars I can't imagine going to any other fast food establishment for a burger. It as world-class gourmet as you're going to find in a fast food establishment LOL.
Also I like that they are privately owned that they pay their employees well. It makes me feel better about supporting them then some of the bigger chains. The way they treat their employees is evident in the service they deliver, the employees always seem happy and they work very efficiently because no matter how long the drive-through line is I am always in and out very quickly.
Try it for yourself. You will either like it or you won't.