Ok, I'm Swedish by heritage, so a love of IKEA is in my blood.
I just turned 30 in 2011 (play the funeral dirge) and up until recently this place has been my go to for years for inexpensive but euro-design modern furniture. I say until recently because I find myself gravitating more now towards furniture that is "heirloom quality".
The furniture in my place that comes from IKEA is now being phased out piece by piece via craigslist or Goodwill, but I'll always have a soft spot in my heart (and my wallet!) for this place.
I'll still be pulling through here on occasion for the experience of walking through, the well designed showroom and the good deals on housewares and lamps (which I do still think are worth it).
Oh, and the food is surprisingly delish! Get the Danish Wedding cake, it's awesome. Don't be fooled by their terrible food photography! (A meatball should not be photographed in the same fashion as a couch!)