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| - Where THB exceeds is probabaly the most interesting meat offerings in the city. The water buffalo burgers will turn you off regular beef burgers forever. And the Elk has an amazing flavour on its own without having to be manipulated by spices.
My issue with THB is their teminology of 'organic', which is touted heavily in their marketing. Consumers in Canada should understand that what is deemed as organic by industry and government DOES NOT translate neccessarily as healthier or more 'natural'. The day-to-day administration of this classification diverges to many different food products and many different producers. In short, it means something different to different producers, and the requirement to make an organic apple can be VERY different that producing organic veal.
I listened for 10 minutes at the girl at the counter brag about how THB was touted by some newspaper/magazine as the organic retail outlet of the year. When I asked her what organic meant, she had very little as a response. It's not her fault. Her difficulty in responding reflects a confusing mish-mash of industry-led definistions on what this actually is/means.
For example, one very simple meat requirement, in my opinion, is grass fed beef. The highest quality of beef world over is fed this, which is historically part of a cow's main diet. In North America, 80% of our stock is fed corn - a method which is responsible for the development of ecoli in cattle. I asked the meat servers behind the counter if their beef is grass fed. They either didn't know, or at least 1 person mentioned that because the beef was local, grass feeding was impossible. This comment basically revealed that they have no clue how the meat industry works, since I know for a fact that it is possible to feed beef grass during the winter.
That said, I want to make it clear that I trust their product. I just wish they had a full understanding of what they sell as their marketing has tried to establish. Clearly they are somewhat disconnected from the food they sell, but this is the challange of retail stores that grow to a certain size. It becomes too costly to challange the chain, and eventually, the need to cut costs will overrun how the system works (a la the supermarket chain stores).
Generally speaking, I feel it's importand to keep them supported for now. And when I feel in the mood for something exotic, THB is my place of choice, but I would not actively pursue a rack of veal from their outlet with any less guilt than I would from Longos.
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