Shhhh! I go here for the $1.99 Blue Bell ice cream. hahaha...but seriously, they have the best produce at the best price! I really miss a lot of fruit choices being in AZ, but this place takes me home a bit with fresh CA white peaches, Haas avocados, kiwis and good tasty cherries, unlike the ones that taste like water from Fry's.
I have managed to spend $25 a week for groceries, feeding two people two meals a day for a week!!! Yeah! that is amazing economics! I get a lot of things from the bulk aisle which comes out to like $1 for bag of couscous or black beans or legumes or chocolate raisins!
They also have a great vitamin/supplement dept for probiotics, plant enzymes, soluble fibre supplements and other digestive aids. I don't think this place is hippie-dippie at all, less so than Whole Foods. Although, I would go to Whole Foods for cheese and wine and for the cornichons.
My rec is go here first to get basics then Sprouts or Whole Foods for the "special" things.