It's a perfect little cheese shop. Stinky, with helpful cheesemongers! Great if you know your cheese, or you're just trying to deviate a little from your regulars. We had a delicious cheese on a plate at b&b and they sent us to Hamel, but we found Atwater first. The one we were looking for was the 14 Arpents and it's an excellently pungent cheese, smooth and creamy.
There was also a small room full of microbrews that will just blow a visitor's mind. So many beers I'm never going to see again! Also, they were tasting out some olive oils, which is just so smart. I dunno how people buy olive oil without tasting it. They're soooo different.
Great place to get your Quebec cheese before to leave! Just be sure not to eat it all first like we did. Be sure to stop by the bakery and grab some fresh bread before you head out!