I'll be honest, I walked into Square Wine Co with my nose turned up because I just moved here from Napa, CA in May of 2015 where I was working in the wine industry as a laboratory technician. Square Wine Co frankly knocked my socks off and impressed me.
The selection was diverse in terms of country of origin, variety, and price point. The owner was incredibly knowledgeable and friendly. I loved geeking out with her as a fellow oenophile. I'm absolutely shocked to find such a great boutique wine shop in the beerland that is Wisconsin!
Do not be intimidated by the prices up front, the staff will be more than happy to help you find the right wine for the occasion and price. Wine can be intimidating at times, but it's not as bad as it appears at first glance. These owners are the right minded people who will help break wine down for you. Square Wine Co also offers tasting flights, which is perfect if you want to learn more about wine. The best way to learn is to drink!
I will definitely be coming back to chat with the staff, do some tastings, and grab some product from my favorite wineries in Napa. Easy five star.