If you have the kaunas to pay/charge 9.95 for a smoked meat sandwich that would starve a squirrel...good grief this place was disappointing. It's a like a hipster parody of they think a modern hip Jewish deli should be. Back in the tri-state NY area where I grew up this place wouldn't last long. What's with that wimpy slice of seedless rye on that smoked meat sandwich?...I didn't order a sandwich that was designed for a 5 year old stomach. Plus who puts French's yellow mustard on any deli sandwich? The mustard rack wasn't cute..you aren't at a BBQ joint, you're doing deli (spicy brown is ALL). Where I come from this place would be called skimpy and half-assed. If you and your city are still convincing yourself you are "World Class", start serving a sandwich that isn't a bleeping mega price product mismatch that would put hunger pangs on a small rodent. Two points are largely for a friendly staff... Get some training on how a real deli operated (Go to Sarges in NYC...). Too many of these Toronto eateries are image first, but the product is sadly the proof...