I have tried probably every frozen tart yogurt place in the Phx metro area. Swirl It is about equal to Ocean Blue, Yogurtberry, Mojo, Orange Tree. Meaning not very good compared to Yogurtland and Pink Berry (California). I was excited to have a place open up so close, hoping that I wouldn't have to make the trek to Tempe or Scottsdale for Yogurtland. So we tried Swirl It with hopes and the yogurt was crazy dense and Icy which is the opposite of creamy, which makes a good yogurt. I'm a plain tart yogurt kind of guy and that's how I gauge these yogurt places. Once this place can accomplish a tart yogurt that is creamy and tart at the same time like places like Pink Berry and Yogurtland, I will return. But for now I will stick my the Tempe/Scottsdale road trips for Yogurtland.