This dealer advertised a price on Autotrader.com of $14,745.00 for a new Jeep. I emailed to get a firm price, including only the rebates I would qualify for, and the fees involved. After a week of evading providing a simple price quote, I finally received a quote that was $1500. more than the advertised price. Turns out they have a $995 "fee" on "every sale" they make. What?? Why not make it a $5000 fee, and make the price really look cheap? Why not advertise the vehicle as free (with payment of full price later). Classic false advertising and bait and switch. Go to a honest dealer!