For those of you who are looking for a great discount and no frill airlines to popular destination for fraction of the cost of the majors, this IS your alternative. Since they have to make up the difference from the low fares that they offer, they do have to charge for everything including water and sodas but their alcoholic drinks rivals the majors and their BIG FRONT seats are extremely reasonable if you want to travel in style. They will hit you very hard with luggage fee with $100 for carry-ons $45-50 for check bags but you can get discounts via the web $25-$35 and paid assign seatings and their coach seats DO NOT recline. They will end their service to Mesa Airport which is really sad since I live in Gilbert. That said, they will resume service from PHX to capture bigger PHX market starting Oct 24, 2013. I was so impressed that I signed up for their credit card which starts at 5000 miles/for one way ticket which is unheard of in today's world. Know your game plan and you'll do extremely well with this airlines.