All pizza places seem to feature design your own pizzas, Fired Pie just seems to do it better.
You start with a crust (pretty good size for an individual pizza--maybe about 10") and you select your sauce, cheeses (my favorite is the fresh mozzarella), and toppings (meats, vegies, herbs, etc.) from the counter in front of you. Pay $7.75 and something like 5 minutes later, your pizza is delivered to your table.
The best parts are the speed and the fact that the pizza is really quite good. The worst part is wondering why someone else (like me) didn't think of this concept first.
While the Fired Pie concept is new, I fully expect that there will be several imitators in the not very distant future.
Give this place a try. You won't be disappointed.