Q: "Why do women buy so much make-up and perfume?"
A: "Because they're ugly and they smell bad."
Joke never gets old.
I love Ulta, and this is my favorite location. I love that I can get my favorite high-end brands (they finally had UD Naked 3 in stock today!) and drugstore staples (huge selection of Rimmel products) in one place. Staff is super friendly and helpful, and they all have great eyebrows.
I still prefer Sephora's loyalty program to Ulta's, but it's cool that Ulta accepts coupons.