I'm such a sucker for great customer service. Make shopping an A+ experience and my credit card is toast.
The service here is like Nordstrom's on crack - seriously. I had 3 different people helping me, all to get 1 pair of new running shoes. They actually have a pretty cool system. They thoroughly measure your feet (length, width, arch, etc) and then video tape you running on the treadmill to figure out what type of shoe is best for you. I never knew I over extend my ankles when I run and now I have shoes to prevent it from happening - AMAZING!
If you want custom insoles and the absolute perfect running shoe, this is a great place to go - just be prepared to fork over a bit more than you would at another store. For the fabulous service and no more ankle injuries, totally worth it!