Five stars because:
1. Way cheaper than AMC, especially Westgate.
2. Seats are more comfortable, you're able to lean back much more comfortably
3. Souvenir cups and t-shirts make frequent movie going much more affordable!
4. Harkins is a family owned Arizona business. Let's keep it local!
5. Staff is great; always smiling.
6. Student price is still $5.50.