I agree with what all the other reviews say-- definitely a personal touch, attention to detail, and a small, comfortable location. I'm giving 4/5 stars because my appointment started 20 minutes late and while the tech was great at still trying to pay attention to me while I waited, I don't recall her ever actually apologizing for the wait.
Also, I called ahead to ask the price for a Gel manicure and was quoted one amount ($35) the website says another ($25) and then I was told that my Rockstar (glitter + gel) manicure was $75 but there was a special going on for $45. Huh? Maybe it was a lot of miscommunication, but that $75 price tag almost made me jump out of my chair.
TIP: If you pay with a credit card, they charge you $2.