It's an outdoor mall like the Biltmore, but nowhere near as upscale or charming. It likewise attracts a different customer-base, typically a college crowd, high school teenyboppers who can't wait to be the next sorority slut and families with unbridled children running amok. It's one of the newest additions to the shifting mall structure in the Valley, combining that consumerist cluster in the center encircled with an archipelago of boxy stores. The parking lot is a fiasco and confusing in some places. I can't say I really like most of the stores there and the ones I do like have chain stores nearer to my apartment than the Tempe Marketplace. On top of that, I can't stand children and one trip to this shopping spot will make you wonder how the eight-year-old kids of today will run this country in the future. Whining and throwing tantrums to get their way? They seem to have figured out that works on their parents. On the plus side it's clean and modern... and I can't really think of any other pluses.