My best friend ordered her wedding gown here and I got to come along for the fun! This was the first place she looked for gowns and we went in on a weeknight after work. The sales professionals were amazingly friendly and didn't hover over us. Nor were they snooty because we were young women in jeans and t-shirts. They offered their assistance and placed her gowns in a very large and comfortable dressing room. Among the racks of choices, she found a gorgeous Maggie Sottero gown for $1100. She tried it on and fell it love, but not with the price.
She ended up looking in a few other shops in Rockford, but couldn't stop talking about the dress at Michelle's. A few weeks later, they called to follow up and to let us know about a special sale. All of the try-on dresses were 25% off for one day only! So back we went to see "the" dress and she purchased it that day. Since it was a try-on dress, there were some spots and damage to the corset back. When we went back to pick it up 2 days before the wedding, I was amazed! They cleaned the gown and re-sewed the loose corset ties. No one would have known that this wasn't a brand new dress.
My friend had left Champaign and headed to the wedding city when they called to let her know that they had forgotten to include her shoulder wrap. They actually offered to send it to her Next Day Air, but she arranged for me to pick it up. They still get 5 stars because accidents happen, but they handled it in the most professional manner.
In a few thousand years when I get hitched, I would most certainly purchase a gown here. I was impressed mostly with their customer service, especially because some stores are only interested in the bride and ignore everyone else. They truly wanted her to find a dress that she loved and didn't push her into buying something she wasn't sure about.