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| - We checked out Primebar for the Phoenix Magazine Grand Opening event and I left with mixed feelings. I will say that they put on a nice event, with a free open bar (woo hoo!) and plenty of food, all tasty but nothing exceptional. Also, the service was outstanding...we didn't even have to go to one of the three bars for our second round of drinks, as a server came by to ask what we were having and promptly returned with them. My big problem is with the design...bland, boring, and corporate (which it is). The whole place is done in neutrals, with wood-like walls, a few Edison bulbs with metal mesh around them to pass as light fixtures, some mosaic tiling (still in neutrals), large neutral-toned pictures, flat screen TVs all over, and a mix of modern alternative and rock music. It's certainly not the sleek and sophisticated bar I imagined when they compared themselves to places like Blue Martini, Sapporo, and Ocean Club...it's more like a Yard House than any of those places. Great for watching the big game but not as a sophisticated watering hole.
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