This is the best cheese shop in the valley, in my opinion. While Whole Foods probably has a wider selection, no one has a BETTER selection and passion+knowledge of cheese.
The place is in a portion of what appears to be an old Circle K store. In that incarnation, there was certainly an emphasis on domestic cheeses such as Kraft singles, Cheez-Whiz and the like. I am happy to say that Petit Fromage proudly carries on that tradition, but with artisanal domestic cheeses. Certainly there are fine imported cheeses offered, but the domestics are clearly a passion of the owner, Lara.
Domestics have come a long way! Clearly, some of the best cheeses in the world now are from the US. Don't think so? Have Lara sample some "Barely Buzzed" Cheddar from Beehive Cheese Co (UT) or the great cheeses from Bittersweet Plantation (LA) or the amazing ColoRouge from MouCo (CO). You will be blown away.
The great thing about Petite Fromage, other than great cheese, is an infectious passion for the cheese and for helping the customer learn more. They sample generously and offer charcuterie and appropriate companion products with cheese. Their cheese plates are wonderful and they are always ready to make a recommendation for cheeses to take home. I just wished that I loved closer!