One of my favorite places in Madison! I walk by on my way to and from campus every day and will sometimes just go in and sample nice smelling lotions and such. I am also often guilty of stopping in on the way back home to pick up some tea or essential oil or chocolate.
The employees are super friendly and have great recommendations for any product you may be interested in. I get my prescriptions filled here too and the pharmacists are cheerful, friendly, and helpful.
They have a great selection of lotions, which became much needed for me when I moved to Madison and experienced extreme cold and dry skin for the first time. They also sell Wisconsin-grown ginseng, which was a great gift to bring back to my Asian parents in California!
Tip: students get 15% off every Tuesday and if you sign up for their monthly reward program, once a month you will get 15% off any product. The discounts definitely help because products here tend to be a little pricey but it's worth it because you're supporting a local pharmacy!