I have yet to go to a TJ's that has anything but less than a great atmosphere. You can totally feel the good energy at the place compared to other stores. The people are very upbeat. Not sure how they do it, but their stores always have a 'good hum' about it. My wife and I were thinking about relocating and one of the things we do is look to see if there is a TJ's in the area. Love their unique foods.