Everytime I go, there is no line, unlike its neighbor Uncle Tetsu selling the "original" (ie plain) cheesecake. And the matcha cheesecake taste 100x better than the original one!
Matcha cheesecake: The match flavor is just right. The texture is light and airy, but still creamy. You can get it with or without red bean. I recommend with red bean.
When you buy the cake, it is fresh out of the oven and will still be warm - this is when it taste best. If not for basic social etiquette, I would have inhaled the entire cheesecake everytime before I walk out the store.
Madelaines: they were meh - like basic green tea flavored sponge cake.
Green tea soft serve: excellent!