Most cheap, fast-food burgers are glorified slop.
Most sit-down "fancy" burgers are terribly over-priced.
Wouldn't it be great to get a GREAT burger AND a GREAT price!?
Habit.
This place never disappoints. The burgers are fresh, flavorful and made to order in an open kitchen.. The fries are cooked to a perfect crisp. The interior of the restaurant is neat, clean and welcoming. The staff is friendly. There are even menu items that cater to the non-carnivores out there.
All-in-all, it's great burger, a very reasonable price, and a super way to spend your lunch hour.