I really enjoyed this cinnamon bun. When I first opened the box I was disappointed as I've always enjoyed goopy cinnamon buns. It wasn't as dry as it looked. It looked like it was going to be so dry you had to have something to drink to be able to eat it. I gobbled this down without a drink. The flavour was great, it didn't taste like it was full of preservatives and excessive sugar. It was good, don't be expecting something goopy or if you tend to enjoy preservative filled artificial food you might not like this.