This recent addition to the State St. milieu has no pretension. In fact, it is visually something of a work in progress. In spite of a lack of an identity with regard to the decor, the menu leaves no doubt that there is a strong Wisconsin theme present. Comparisons to the Old Fashioned Restaurant on the square are not off base, but until this place gets a stronger reputation, a patron need not feel threatened by the comparative level of sound from which there is no escape at the OF. The lunch menu (http://www.thefountainofmadison.com/menus/Menu.pdf) reveals a well aspected variety which showcases some of Wisconsin's better food ideas. I was led to the reuben by one of the staff, who also hyped up the fact that the meat was cured in-house and featured a homemade thousand island dressing. The referral did not disappoint, but those seeking an over the top "quantity" reuben should look elsewhere. The accompanying coleslaw was disappointingly served at room temperature (could that dressing have been prepared by "Che Sysco"?). I was also pleasantly surprised by the taste and quality of an IPA by Big Bay Brewing Co. from Shorewood Hills in Milwaukee. Anyway, I wish them luck and will give them another spin soon.