OK, what's not to like about What A Bagel, but they need to work on their customer service - they are friendly and polite, but not flowing and organized. Bagels were fresh, their bourekas is not the correct shape, its more like a turnover. But if you're looking for bagels, the bagels here are good. I hope they do well, they are in a good location - but they need to work on a more cohesive line AND find out how to make round bourekas with the hole in the middle ...