I can definitely understand why this place is so popular. The atmosphere, in my opinion, can be described as classy and intimate because of the decor and how small the place is and the waiters didn't come off as pretentious at all. What you pay for is the much higher quality in fish. Now I can't say I'm an expert in Japanese cuisine but I felt like the fish quality didn't meet my expectations compared to the price on the menu. Maybe it's just easier to get high-quality fish in places like Vancouver and Hawaii. But to be reasonable, the food was still top-tier and I have no other complaints. I would almost always book a reservation beforehand due to how busy this place gets.